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Young, pretty women tend to drink more and have more frequent drinking binges.

Being young and beautiful can lead to risky behaviours

Research challenges the notion that good looks are the key to happiness.

Communication advisor
Presented by: NTNU - Norwegian University of Science and Technology
Published

It turns out that an attractive appearance leads to more risky behaviour among young people. 

The more attractive a teenager is, the greater the likelihood that they will party and drink more alcohol than others. This means that the risk of developing alcohol problems later in life increases, according to Professor Colin Peter Green at NTNU’s Department of Economics.

Boozing, sex, and drugs

In a new study, Green and colleagues from Germany and the UK focus on underage alcohol consumption. The goal has been to investigate how beauty can lead to risky behaviour.

The researchers have looked at six types of risky behaviour: drinking, binge drinking, smoking, substance use, unprotected sex, and unwanted pregnancy. 

Much of this is risky enough in itself, but can also cause problems later on in life. For example, teenage pregnancy can negatively affect both education and income. Drinking at an early age may also lead to alcoholism.

Good-looking – and drink the most

There is a direct correlation between appearance and what behaviours teenagers choose to engage in. 

This applies to both sexes, but especially the most attractive girls are more likely to drink, and drink more, than their less conventionally attractive friends.

“Our main finding is that young people who are perceived to have the most pleasing appearance generally drink more and more often engage in binge drinking, which involves several consecutive days of drinking. The research shows that the risks they take and how they fare later on in life are linked to their inner confidence and self-respect,” says Green.

Affects life choices

Many studies confirm that having a beautiful appearance is an advantage. 

The best-looking people among us are more successful in the job market and get paid more. In academia, physically attractive researchers are cited more often. 

Pretty female professors get better evaluations, and good-looking politicians do better in elections.

Green and his colleagues chose a slightly different approach:

“We wanted to look at how beauty affects the important life choices young people make before they become adults. We assumed that appearance might affect risky behaviour that has consequences later in life,” the NTNU professor explains.

30,000 adolescents

This is the first study to investigate the correlation between appearance and risky behaviour. The data is taken from the Add Health study (Adolescent to Adult Health) from the United States. It is the most comprehensive longitudinal study of young people that exists.

The sample consists of more than 30,000 young people, who have been through four rounds of interviews from their early teens until they became young adults. 

They were asked how often and how much they have drunk in the past month, whether they have engaged in binge drinking, smoked tobacco, or taken drugs. 

They have also answered questions about unprotected sex and pregnancy. 

The answers they gave Add Health when they were between the ages of 24 and 32 reveal whether they have developed alcohol problems.

Beautiful and clever

The mechanisms behind the choices young people make are complex. 

The best-looking young people are often popular. They tend to go more to parties and places with access to alcohol. They also generally have more self-esteem than their peers who are deemed less attractive. This can protect them from drinking too much and doing even more foolish things.

It also turns out that the most attractive young people choose risky behaviour that is perceived as ‘cool,' but avoid types of behaviour that are considered ‘uncool.' 

Drinking is cool. Drug abuse and teenage pregnancy are not cool.

Eye of the beholder

The interviewers rated the informants’ appearance on a scale from 1 ‘very unattractive’ to 5 ‘very attractive.’ 

Most of the interviewers were women. What is considered beautiful is determined by the eye of the beholder, but the researchers thoroughly explain the scientific validity of this approach. 

They also explain how they measure popularity, self-esteem/self-respect, and personality traits, and how these factors affect young people’s actions.

Building self-respect

Green emphasises that it is generally important to understand what governs young people’s choices.

“A young person may appear beautiful and successful, but they may also be carrying emotional baggage that can undermine their self-confidence, such as an unstable home life and mental health issues. This can be a dangerous combination,” he says.

The study concludes that building confidence, self-esteem, and self-worth from childhood is important for promoting young people’s health and preventing unhappy life trajectories.

Reference:

Green et al. Beauty, underage drinking, and adolescent risky behaviours, Journal of Economic Behavior & Organization, vol. 215, 2023. DOI: 10.1016/j.jebo.2023.09.011

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Read the Norwegian version of this article on forskning.no

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